GREEN FRIDAY
GUERRILLA FASHION X FRANS HALS MUSEUM, 2024
SKILLS USED: concept development, art direction, photography, graphic design
SKILLS USED: concept development, art direction, photography, graphic design
I was asked to develop the campaign images and graphic design (such as promotional flyers) for a pop-up exhibition about fast fashion: Green Friday. The exhibition took place in the Frans Hals Museum in Haarlem and was a collaboration between the museum and Guerrilla Fashion (Extinction Rebellion). The aim of the exhibition was to inform people about the harmful side of fast fashion and inspire them to consume consciously. I also designed the graphical elements (such as information signs) for the exhibition.