PETIT BATEAU X DJECO

Brand guide for a collaboration between a fashion brand and a toys brand.
SKILLS USED: trend research / concept development / target group research / brand analysis /
graphic design / art-direction / photography / video animation / fashion design / online strategy.

I came up with this interactive concept, Petit Bateau X Djeco: Tresorix, which is inspired by Djeco's treasure hunt games
and takes every child on an interactive treasure hunt.

Logo, fonts & colours

POS material

Concept video

Collection with rub & reveal prints

Rub & reveal hangtags