PETIT BATEAU X DJECO

Brand guide for a collaboration between a fashion brand and a toys brand.
SKILLS USED: trend research / concept development / target group research / brand analysis /
graphic design / photography / video animation / fashion design / online strategy.

. I came up with a concept for a collaboration between Petit Bateau and the French toys brand Djeco: Petit Bateau X Djeco: Tresorix, which is inspired by Djeco's treasure hunt games and takes every child on an interactive treasure hunt.

Logo, fonts & colours

Visual language: photos mixed with illustrations

Instore promotion

Concept video

Collection with rub & reveal prints

Hangtags

The full concept book