Anne Rosenberg
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PETIT BATEAU X DJECO

Brand guide for a collaboration between a fashion brand and a toys brand. (2017)
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​​SKILLS USED: trend research / concept development / target group research / brand analysis /
​ graphic design / photography / video animation / fashion design / online strategy


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I came up with a concept for a collaboration between Petit Bateau and the French toys brand Djeco: Petit Bateau X Djeco: Tresorix, which is inspired by Djeco's treasure hunt games and takes every child on an interactive treasure hunt.

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Logo, fonts & colours
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Visual language: photos mixed with illustrations
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Instore promotion
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Concept video
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Collection with rub & reveal prints
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Hangtags
The full concept book
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