PETIT BATEAU X DJECO
Brand guide for a collaboration between a fashion brand and a toys brand. (2017)
SKILLS USED: trend research / concept development / target group research / brand analysis /
graphic design / photography / video animation / fashion design / online strategy
SKILLS USED: trend research / concept development / target group research / brand analysis /
graphic design / photography / video animation / fashion design / online strategy
I came up with a concept for a collaboration between Petit Bateau and the French toys brand Djeco: Petit Bateau X Djeco: Tresorix, which is inspired by Djeco's treasure hunt games and takes every child on an interactive treasure hunt.
Logo, fonts & colours
Visual language: photos mixed with illustrations
Instore promotion
Concept video
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Collection with rub & reveal prints
Hangtags
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The full concept book